The end of the beginning of the end

Reacting to “the death of the ad agency” with some thoughts on creation, maintenance and destruction

A relief of Trimurti on a dome at Sri Mukhalingam temple by Adityamadhav83 (CC) — link

Reorient the Addiction to Certainty

The trouble began with The Click. While not perfect, the ability to observe a discrete action—a link or button clicked—seemed so much more tangible in the mid 1990s than the vague assurances of Nielsen ratings or MPA pass-along studies. Finally, we have direct correlation!

Consider the End of the Networked Model

Financial Times — November 16, 2017

Walk Away From the Currency of the Realm—Valuing Ideas by Hours

If we really wanted to reinvent the ad agency, we’d stop measuring time.

I'm a creative enterprise leader, teacher, and entrepreneur living in Minneapolis.