Let’s Talk About Innovative Creative Briefs

Podcast Interview with the Agency Management Institute

I’ve got a few opinions about the practice of creative briefing.

So it was a pleasure to chat at length with the very wise Drew McLellan of the Agency Management Institute about the practice of creative briefs — good and bad habits, useful routines, and potential — specifically for agency owners and leaders. Here’s a link to the podcast page. The gist of the conversation can be summed up in one quote:

“The creative brief could be the unlock that changes your agency in a good way, forever.”

Here’s the episode via Spotify…